The Edsel is remembered as the car nobody wanted. That is only half the story. When Ford decided to build it, nearly everyone in Detroit wanted exactly this kind of car. The mid-priced market was booming, Buick was selling more cars than ever, and Ford had no direct answer. The problem was the calendar. Ford approved the project in the spring of 1955. The car reached showrooms in September 1957. In those two and a…
Look at a 1957 Ford Custom 300 today and you see a family sedan. Two doors or four, a bench seat, armrests and a…
Mercury’s advertising for 1955 made a bold promise: “You don’t have to look twice to tell it’s a Mercury!” Underneath, the car shared its…
For more than two decades, a Buick meant a straight eight. Long hood, long crankshaft, smooth and unhurried. Then came 1954, and that tradition…
The new Tesla Roadster can launch with cold-gas thrusters. Refilling them is another matter. Tesla engineering chief Lars Moravy told Top Gear that the…
The internet has decided that America’s millionaires drive Toyotas. A “scientific study” says so, the headlines say so, and a TikTok clip by real…
Plenty of Ford engines were meant to be temporary. A bridge to the next design. A truck motor that would do until something better…
Detroit sold horsepower on the hood and paid its bills somewhere else. The ten engines below never got a stripe package or a two…
Tesla still rules the roost, but the electric gold rush has hit a rough patch If you’ve been wondering whether the EV revolution is…
Bloomberg report says SpaceX and friends are propping up Tesla’s pickup numbers Well, this is an interesting way to move metal off the lot.…
